Types of Content

SEO Content

Most businesses today are on the internet (obviously). I’m sure yours is too! But survival on the internet is not easy because it is very hard to be seen. With millions of other businesses who do the same thing you do; you have to stand out and attract attention to your brand. Luckily, CopyMachines is here to help using the power of SEO content.

SEO Content

What is SEO content?

Let’s start with what SEO content is not. SEO Content is not long copy or content with the accurate ‘keyword density’ just to rank as no 1 on the Search Engine Result Page (SERP). SEO Content is also not entirely copy meant to magically attract customers to your page and make them buy what you offer.  It is a lot more than that.

Rather, SEO Content is any search-engine friendly content or copy that is specifically written to attract your targeted customers to your website to inform/educate them and eventually, make them take action. To attract customers to your website, you have to make your content easy to read by structuring it in a very logical manner and also technical enough for the search engine (Google, to be precise) to recognize it as a top answer to what your targeted customers might ask. So, SEO copywriting involves writing for both humans and machines (search engines).

Search engines are constantly being improved, making it bulletproof to copies purely saturated with keywords and topic related phrases. They won’t just do the magic. Instead, content that is ranked higher is a result of a higher quality of writing.

An Excellent SEO Content is:

  • Very easy to read and understand.
  • Logical in terms of structure.
  • Provides useful information that your consumers would like to know in your industry with a few keywords subtly positioned in the text.
  • Sells your brand and makes you an authority in your industry.

So, why do you need SEO Content in your business?

  • Visibility: To survive in the online space, you have to be visible. People (including you) tend to click on the first 3 websites that appear when a keyword is typed into the search engine. Why? Because the number one spot appears to be the most related to the question asked. This gives us the aim of SEO content: to ensure that your website appears as one of the first in the Search Engine Results Pages (SERPS). The number one position on the result page has an average share of 32.5% of the traffic generated. As more people have access to your website, they get to increase activity by reading and sharing some of your content.
  • Improves your Brand’s Authority: Behind the frenzy of gaining traffic, you would want people to trust and respect your brand for the value it offers. This is the bigger picture. SEO content makes your website appear trustworthy. It also improves your brand identity and gives you authority in your field. Quality SEO content helps gain and sustain a good reputation. An authority in your field gets you everything else.
  • Conversion: If we have a lot of traffic on the website and not many purchases, what is the point of the attraction? An SEO content should be compelling enough to make customers buy what your business offers. It should contain well-crafted words that can make your readers take solid action. A business aims to make a profit. A good SEO content helps with that.

The rewards of investing in SEO content are numerous. These are just a few of what you stand to gain when you invest in the services of a good copywriter. You can only understand the benefits when you see the results of SEO content yourself.

How can CopyMachines help you with this?

An SEO content writer’s job is to craft content that will attract customers. Here are a few types of content we have to get your business to the next level.

  • Blog Posts: Yes! Engaging and captivating blog posts that keep your customers coming to your brand for advice on relatable problems in your niche. At CopyMachines, we provide quality content with in-depth knowledge of your field that will stay at the top of the Search Engine Results Page.
  • Product Descriptions: CopyMachines will provide you with compelling product descriptions that portray that amazing product you have to offer to your customers. Our well-crafted words will make your targeted clients begging to make a purchase!
  • And all-round engaging written content that will keep your brand at the top of the SERP!

Engage the services of a CopyMachines today to help your brand receive the attention that it deserves.         

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