Let’s face it: content gets stale. Even the best websites, blogs, emails and collateral slowly lose their shine over time. A content refresh gives your brand messaging a new lease on life. Read on to see how partnering with professional copywriting services can overhaul your content for today’s audience.
Keeping your content fresh, relevant, and engaging for audiences is critical. But it’s not always easy, especially as brands grow and evolve. Without an occasional overhaul, even the strongest content starts to languish.
Outdated facts, declining social media traction, and misalignment with brand strategy are all signs a content refresh could help breathe new energy into your marketing. This is where the expertise of a professional copywriting agency comes in handy.
Bringing fresh eyes, content strategy smarts, and cross-platform implementation, copywriting services are perfectly positioned to thoroughly revitalize your brand messaging and content. Let’s explore the value they offer more closely.
How can you identify when your existing website copy, blogs, digital ads, brochures, and other content are growing stale? Here are some red flags:
If you notice one or more of these issues, the time for a content refresh is likely at hand.
Refreshing content at scale takes an experienced, strategic approach. Copywriting professionals offer crucial expertise:
Don’t just take our word for it. Real brands have revamped their content with amazing results:
Finbuckle – A financial services client saw a 125% increase in lead generation after a website content refresh from persuasive new value propositions to benefit-driven calls-to-action.
Celsius – The fitness company completely reinvented dated blog content to attract millennials. Their content agency increased blog traffic by 300% and social engagement by 150%.
Schutt Sports – A brand content audit revealed outdated manufacturing messaging. By refreshing their website for today’s consumers, sessions increased by 13% month-over-month.
Recharging your brand content is a comprehensive, multi-step process:
Ongoing monitoring ensures refreshed content continues engaging audiences.
Not sure if your brand needs a content refresh or how to approach it? Here are some key considerations:
Stale, outdated content that fails to engage users can hurt your brand. But strategically refreshing and realigning content with help from copywriting professionals can completely transform results.
If your brand content is showing its age, don’t settle for lackluster performance. With expertise in content strategy, messaging frameworks, and cross-platform implementation, a full-service content refresh can make your brand content shine again.
Consider if your content is losing its edge. A revival may be just what you need to connect with audiences today. Don’t leave potential on the table.