The intense competition to rank on the first page of Google…
Changes in the algorithm that messed up with months of effort…
And the fact that you have to wait months to find out if all of your efforts were worthwhile…
They all make SEO extremely difficult for anyone attempting to succeed in it.
It’s why most businesses choose to outsource it – so that it is done quicker, more efficiently, and affordably.
If you’ve ever outsourced anything in your firm though, you know the risk that comes with it… outsourcing SEO services isn’t any different.
That’s why we’ve written this article outlining reasons why you should outsource SEO services and questions to ask yourself before doing so.
Shall we dive in?
Outsourcing search engine optimization (SEO) is a simple process. You hire a third-party company or person to manage some or all of your brand’s SEO needs.
That might involve: optimizing existing content, building topic authority, carrying out competitive analysis, on-page & off-page optimization, link building, local seo, keyword research, etc.
The ultimate goal, of course, is to boost your presence for relevant search results.
Now, should you outsource SEO?
At first sight, it appears to be less expensive to do it all yourself or employ someone to do it all in-house.
But when you compare the amount of money it takes to test your less-than-professional efforts, the amount of money it takes to employ and train someone to give you amazing results WITH the amount of money it takes to simply pay a bunch of SEO experts to sort it all out for you… you’ll see that it’s significantly less expensive.
You will get better results while spending & working less.
Optimizing your site pages and content to rank higher on search engine result pages(SERPs) takes a lot of time… even more when the person handling it isn’t highly experienced.
So rather than trying to do it all yourself, outsourcing your SEO will save you the time you would have spent fruitlessly trying to make it work.
You can easily divert that time to other parts of the business you enjoy working on.
Even if you’re not new to search engine optimization, the algorithm changes very often. The experts are constantly studying these changes to provide their clients with the best results.
But, if you do this yourself or ask someone else in-house to do it, you’ll have to study a ton of stuff, to become up to date before even commencing.
Even with that, there’s only so much you can learn from reading or consuming info online. You only truly know how to do something when you’ve actually tried your hands at it. i.e. real-life experience
That’s something the pros have a lot of; experience
Because you (or whoever does it in-house) have little to no experience with SEO, it will take a lot of experimentation before you start seeing results.
On the other hand, because this is all they(the experts) do and have done for a while, they may simply look at what you do and give you the solution without any tests.
As a result, you will obtain much faster and far better results.
All SEO agencies aren’t made equal, and if you don’t plan on getting scammed on your money, there are specific qualities you should look for in whatever agency you decide to outsource it to.
Here are the THREE most important ones:
As I previously stated, not all agencies are created equal. That is true even down to the services they offer. Some are quite specific, while others include everything you need.
Some SEO agencies specialize in only one aspect. For example, blogging or building the SEO strategy while you do the implementation.
And others, whatever you require.
If you’re new to outsourcing, you should go with a full-service agency, so all you have to do is provide them with a detailed brief and wait for the results.
Here, rather than looking for the cheapest option out there, look for the option that’ll give you the best ROI.
Because if you’re aiming to spend the least amount, you’ll end up working with people who just see you as another cash might jeopardize your chances of success.
SEO companies who represent themselves as being incredibly cheap typically engage in unethical techniques such as spamming backlinks or creating low-quality keyword-stuffed content that could harm your domain’s reputation long term.
Before you decide on an agency, ensure you do your research on them, and can be sure to an extent that you’ll not only NOT lose money with them, but that they’ll give you the best ROI.
If you outsource SEO to an agency, you need to be sure they’re capable of doing the task.
And what’s the best way to find out? Proof that they’ve done it before.
So testimonials, and case studies too. If they can’t provide those, then it’s obvious they don’t have that much experience, and might not be the best fit for you.
Whoever you go with, be sure they can help achieve the results to avoid wasting time & money.
If there’s no agency on your mind yet though, you might want to check out Copy Machines.
To be honest, we’re not just an SEO agency. We offer all kinds of content/copy services (emails, landing pages, articles, product descriptions, webinars, etc) at really great prices.
Interested? See this.